ASA says claim is misleading because dating site cannot prove it provides a greater chance of finding lasting love
The advertising regulator has banned the online dating service eHarmony from claiming it has a “scientifically proven matching system”.
Upholding a complaint about a billboard ad on London Underground, the Advertising Standards Authority (ASA) said the claim was misleading because eHarmony could not prove its service provided a greater chance of finding lasting love.
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